International Design Business Summit with keynotes about “The process of meaningful design”
The times are long gone that innovation could only be nourished by a small group of technological expert employees. Regardless of size and sector, more and more organizations are aware that a sustainable innovation mindset needs the involvement of a diverse group of employees.
But employees can only be at their best if they are really familiar with this new approach. Experience has shown that companies that actively create the right employee experience within their organization are more innovative and successful.
Innovation expert Roel De Rijck and senior researcher Dr. Sara Bastiaensens of Antwerp Management School will explain this new approach, inspired by Business Design & Human Resource Management, in the master class Employee Experience Design.
You will gain insight into the subject of employee experience and into the method and tools that HR uses to develop a sustainable corporate culture that leads to better performance and more innovative power.
Service design has a transformative impact on organizations at different levels. It uses user-centered insights and creates changes in business processes. But it can also facilitate relationships between an organization’s own capabilities, strategic goals, innovation, resources, technologies and processes.
During the masterclass An and Maka will show you how service design can facilitate the process of becoming a more sustainable organization and achieving a number of Sustainable Development Goals (SDG’s) when implementing new and/or disruptive technologies.
You can’t innovate by yourself. Many organizations can support you in your innovation process. Design Fusion brings premium innovation partners from Flanders, Wallonia and Hauts-de-France. During Design Fusion you can meet these organizations and ask questions from 14h to midnight.
Meet 11 talented young designers from Flanders, Wallonia and Hauts-de-France. Based on an open call they were selected to show their best product and pitch their work and approach to you.
The designers pitch in the INTERIEUR Arena from 15h to 16h and from 17h to 18h.
The objects can be viewed in the XXL Hall of Kortrijk Xpo from 14h to midnight.
program by Leiedal
Designing common space in a meaningful and creative way is a challenge to everyone. The cooperation between public actors, users and creative talent is an often fascinating but complex process.
Get inspired during Common Space Talks by three experts who each have their own approach to facilitate and enrich such design processes. Their specific starting points and accents eventually serve the same goal: shared, smart and sustainable public spaces that invite, challenge and surprise.
Zuzanna Skalska – POST-CREATIVE CITY – TRANSFORMATION SOCIETY
14.00 – 15.00
The emerging trends of mass creativity, social innovation and sustainability are transforming how we think about and engage with the future. Cross-disciplinary, cross-industry, cross-border and public/private collaborations create the industries and markets of the future: creative cities.
During her talk Zuzanna explores transformations and proposes a more multifaceted approach to the future of urban environment. She will offer thoughts and inspirational solutions to allow you to explore and envisage the future together. If the future is not predictable then it is also about choice and certain choices are just waiting to be made. It’s up to us!
Zuzanna Skalska is an expert on trends innovation and design. She has been working for more than 20 years as a trend researcher and strategist in the field of up-front innovation. She founded, amongst others, 360Inspiration, she teaches at Eindhoven and New York and since 2003 she is co-organiser of the Dutch Design Week.
Stefan Schöning – Product design in the common space
15.30 – 16.30
Governments are increasingly appealing to external creative talent in order to make public space meaningful and attractive. The way of cooperation is generally strongly directed by the awarding authority. However, these working methods are often superseded. New ways of working and cooperation are inevitable.
During his talk, Stefan Schöning takes you through a number of genuine cases. He shares his insights from various assignments and co-creation processes that led to new products for the public space. In addition, he challenges you to unravel the various steps and opportunities of such processes together.
After graduating in product development, Stefan Schöning founded his multidisciplinary studio in 1994. His chair Folder attracted worldwide attention and became a design classic. Designing a new corporate identity for the belgian railways was his first assignment in public design. It received several international awards such as the iF Product Design Award, the Red Dot Design Award and the Henry van de Velde Award. Lately he has been designing the furnishings for several public spaces and natural parks.
Eefje Cottenier – Impact design for social change
17.00 – 18.00
It’s perfectly possible to create new economic models and insights based on social impact design by using existing resources and available knowledge. This way, integrating smart earning models can help to find self-sustainable solutions to societal problems.
In this session Eefje Cottenier offers practical insights and will make you experience the power of communities working together. She will explain the process to facilitate mass co-creation in order to deliver a service or product producing societal impact that really matters.
Eefje started her social enterprise in 2013, being sick of green washing in the profit sector. She wanted to prove that real impact can include a healthy income, profit and growth. She developed a unique method for mass co-creation, a human cross-pollination process, in order to help people solve their day to day problems. Eefje started 4 social incubators called ‘stuyfplekken’ (pollination hubs) where anyone can participate. She also co-designed a new method for collaborative childcare which is now scaling up in whole Europe and New Zealand.
How do you create impact with good design? What is good design? How do you communicate about it? And how do you stimulate people to strive for a better world with meaningful products and services? Applying design thinking is the answer. Our 4 keynotes explain why and how.
Nynke Tromp (NL)
Nynke Tromp works as an Assistant Professor Social Design & Behaviour Change at the department of Industrial Design – Delft University of Technology. After her PhD and working as a social designer in practice at Reframing Studio, she continues her study to the power of design to counteract social problems. Her interest lies in the influence of design in changing people’s behaviour and thereby in shaping society.
In her research she aims to develop the knowledge for designers to create designs that invite pro-social behaviours in an unforced and natural manner. Her most recent work links this way of intervening to large-scale system transitions in society. In order to counteract the many pressing social problems we face today, like obesity, depletion of resources, or immigration issues, we need a design way forward.
Her book Designing for Society – Products and services for a better world, which she co-authored with Paul Hekkert is coming out this December, published by Bloomsbury.
Thierry Brunfaut (BE)
Thierry is creative director and one of Bases’ founding partners. Thierry puts graphic and conceptual simplicity first in order to be able to communicate effectively through all of his projects – both for the development of a visual identity and for an advertising campaign. “Don’t design for designers. Design for people” is one of his mottoes. Thierry believes in the power of words in design, creative autonomy, teamwork and pleasure through ever-changing processes.
Thierry has led landmark Base projects including MoMA, Maison Michel, San Francisco Art Institute, BeTV, Bozar, Hotel Missoni, Fondation Louis Vuitton, Haus der Kunst, Maison Dandoy, Delvaux, The Olympic Museum and La Monnaie Opera. He is also the author the renowned “5-minute poster series”, creating 50 typographic works, each dedicated to a short bit of wisdom on design. Thierry is professor and regular speaker at design and branding conferences around the world. Thierry bears a striking and seemingly contradictory resemblance to both Moby and Kermit the Frog.
Twitter & Instagram
Pierre-Yves Panis (FR)
Pierre-Yves Panis is Chief Design Officer at Signify (formerly Philips Lighting) in Eindhoven, The Netherlands, which he joined in 2015. Prior to this, Pierre-Yves led international design teams within other large corporations: Orange and Legrand in France. He also worked as Principal Designer for Moen, a producer of faucets in the US.
Before joining the corporate world with his mission to strategically leverage design and push it beyond its generally accepted boundaries, Pierre-Yves spent nine years in Southern Africa where he created and managed Design Co Operation (DCO), a non-profit design structure aimed at improving urban informal sector production in Harare, Zimbabwe.
His philosophy is that design should start by asking why it’s necessary to start designing. For example: why should we cross the river in the first place? Why is a bridge preferable to a tunnel or even a boat?
He is a graduate of the Ecole Nationale Supérieure de Création Industrielle (Ensci, Les Ateliers, Paris).
Joni Saylor (US) – in collaboration with Voka
Joni Saylor is manager of the IBM Design Practices team. Her mission is to inspire adoption of human-centered innovation approaches across IBM’s teams. She previously led IBM’s Designcamp for early career professionals, an interdisciplinary corporate education program that has prepared over 1000 recent graduates to join IBM’s product and service teams. Saylor has held senior positions in design research and industrial design and previously taught the InnovationSpace studio at Arizona State University.
Joni is recognized as a leader in creating and disclosing intellectual property and regularly speaks with design and business audiences on design education and transformation. Her work has been recognized by IDEA, industrie Forum, and Core77.
With increasing digitization, more and more companies are focusing on innovation. Yet research shows that almost 50% of all innovations die a silent death, often because what was developed is insufficiently geared to the needs of the user. Together with giants such as SAP, Pepsico, Citrix, Tesla, Infosys, … IBM is one of those top companies that use design thinking on a large scale in their organization. Between 2012 and 2017, IBM brought worldwide 16.000 designers on board with the intention to introduce and anchor a culture of design thinking within the organization.
Joni Saylor comes to inspire us about how IBM has integrated design thinking into the company and has changed its business results.